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“Stretch” Comes to Austin’s Graeber House
Mermaids have swum here. Musicians played (perhaps you were one of the guests for the SoFar pop-up concert with Harvest Thieves, Brookfield, and Zula Montez). Maybe your company held private events here during Austin’s annual conference celebration, South By Southwest (SXSW).
However you know 410 E. 6 th St., the Graeber House, we’ve got a new iteration for this historic downtown location.
On Wednesday, June 28, Stout Magazine is hosting Houston-based business author Scott Sonenshein. A panel of Austin entrepreneurs will review Sonenshein’s book Stretch: Unlock the Power of Less and Achieve More Than You Ever Imagined.
And you’re invited to this unique vacation rental in the heart of downtown Austin to join their discussion.
Living the “Stretch” Lifestyle
Scott Sonenshein is the Henry Gardiner Symonds Professor of Management at Rice University and a respected expert in business management, psychology, and strategy.
So what’s his book about? What place does “stretching” have in business? Sonenshein explains:
“People think of resourcefulness as something done out of need when facing shortages or to resolve problems, but that’s just one aspect of it. Stretching means we don’t start from feeling like what we have isn’t enough. Instead, we embrace what we already have and then creatively put those resources to work, such as time, money, relationships, and materials.”
Magazine publisher Christi Hester knew immediately that Sonenshein embodied the “bold, brave, and determined” Stout lifestyle.
“There’s a chapter in Stretch inspired by Robert Rodriquez,” Hester explained. She had heard the filmmaker speak a few years earlier and was “blown away by how Rodriquez ‘mavericked’ and created his own vision; he was a disrupter before people started using the term.”
She reached out to Sonenshein to create an unconventional book review—a discussion on how executives implement experiences to encourage leadership success and build a purpose-driven life.
Meet the Experts
Each of the panelists brings their own “stretch” to the discussion.
- Matt Laessig, chief operating officer and co-founder of Data.World (and American Ninja Warrior competitor )
- Ann Webb, founder of Ann Webb Skin Clinic & Institute (who Hester describes as “a scrappy entrepreneur”)
- Hugh Forrest, chief programming officer of SXSW (he writes at least four paragraphs a day on Medium )
Hester recognized The Graeber House, 410 E. 6th St., as a fitting location for hosting the group: “There’s simply no other house like it in Austin. When I think of the Stout mindset, 410 fits the bill.”
Want to Join Us?
Register now (spots will fill fast)! (The first 20 early bird registrants will receive a free copy of Stretch. The author will be signing books; to purchase your copy, a donation to The Shade Project is suggested)
The Graeber House is cool, right? Rent 410 E. 6th St. for your Austin vacation stay !
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